We are delighted to announce that Bliss Lau received the Time Award, presented by the Italian Chamber of Fashion Buyers.

ABOUT TIME – This is an International project and a brand accelerator program addressed to contemporary* fashion companies and brands, with a double mission:
· spreading the concept of contemporary fashion among the people, to outline a recognizable identity and to enable the
final public to understand and assimilate the main characteristics of a contemporary product which are now caught only
by the professionals in the field (distributors, manufacturers, buyers).
· giving visibility and commercial outlets to contemporary fashion companies that already operate on the market, but which
still haven’t achieved the strength of a brand.

ABOUT THE ORGANIZATION –  White Milano,Italian Chamber of Fashion Buyers – The Best Shop
PATRON –  City of Milan
MAIN SPONSOR – Lancia
SECTORS – Contemporary womenswear and menswear
Contemporary accessories for man and woman: bags, jewels, shoes, hats, foulards, glasses and scarves

THE MISSION  – Thanks to a partners network, the winner will have the possibility of:
· Exhibiting the outfits requested at White June 2015
· Being added to the distribution network of 100 Best Shops belonging to the circuit Italian Chamber of Fashion Buyers
· Being protagonist of dedicated trunk shows to present the collection
· Taking advantage of a strenuous online communication activity carried out through fashion magazines
· Receiving support from the press and public relations office

* CONTEMPORARY: fashion segment synonym of research, design and quality, mediated between production innovation and artisanal tradition; it ranks between demi-couture and prêt-à-porter; excellent quality/price ratio.