BLISS LAU RECEIVES THE TIME AWARD
by Bliss Lau·
We are delighted to announce that Bliss Lau received the Time Award, presented by the Italian Chamber of Fashion Buyers.
ABOUT TIME – This is an International project and a brand accelerator program addressed to contemporary* fashion companies and brands, with a double mission:
· spreading the concept of contemporary fashion among the people, to outline a recognizable identity and to enable the
final public to understand and assimilate the main characteristics of a contemporary product which are now caught only
by the professionals in the field (distributors, manufacturers, buyers).
· giving visibility and commercial outlets to contemporary fashion companies that already operate on the market, but which
still haven’t achieved the strength of a brand.
ABOUT THE ORGANIZATION – White Milano,Italian Chamber of Fashion Buyers – The Best Shop
PATRON – City of Milan
MAIN SPONSOR – Lancia
SECTORS – Contemporary womenswear and menswear
Contemporary accessories for man and woman: bags, jewels, shoes, hats, foulards, glasses and scarves
THE MISSION – Thanks to a partners network, the winner will have the possibility of:
· Exhibiting the outfits requested at White June 2015
· Being added to the distribution network of 100 Best Shops belonging to the circuit Italian Chamber of Fashion Buyers
· Being protagonist of dedicated trunk shows to present the collection
· Taking advantage of a strenuous online communication activity carried out through fashion magazines
· Receiving support from the press and public relations office
* CONTEMPORARY: fashion segment synonym of research, design and quality, mediated between production innovation and artisanal tradition; it ranks between demi-couture and prêt-à-porter; excellent quality/price ratio.